PHILOSOPHY



Effective R&D is in Amplid's DNA. Our obsession and strength is turning 'less' into better by keeping excess material and phony gimmicks off the menu so that only the ingredients that improve performance go into our shreds. And what we don't include you won't miss anyway.
 
Amplid relentlessly questions the traditional ways of doing things. By blazing our own trail we are constantly discovering new and better ways of building skis and snbs. Creating superficial products goes against everything we believe in. So, eight years in, Amplid continues to keep it real by offering products in a class of their own.
 
At its core Amplid is about utilizing the full breadth of the Amplid Research Cartel's expertise and experience. The ARC is one big family; everybody who contributes is an integral part. We not only involve but depend on Cartel and Ambush team riders to test new ideas. We are in constant communication with our factories to make sure that opportunities to improve product performance and durability are not missed. The ARC is constantly expanding to incorporate new suppliers with pioneering material solutions that make our shreds ride better.

Proudly manufactured in the alps: In addition to cutting down transportation distances for material supply, for the past two years the ARC has been secretly working on the greenest way possible of building next level rides in order to keep the snow white - a philosophy that everybody at Amplid is passionate about - culminating in the launch of the Amplid Green Light Project.
 
Look deeper and see beyond the obvious. Understand what elevates a product above the glut of marketing veneered Cookie Cutter rides, cluttering the market. And kick or ratchet into innovative, hard thought shreds that perform better.
 
Everything you expect from a shred, but nothing you are used to -  we are the NEXT LEVEL RIDING.
 
 
Peter, Anian & the Amplid Research Cartel