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    Jonny P’s name might get you thinking of an early 70′s DJ with a handlebar mustache and Vinyl collection littered with Cat Stevens, but in fact Jonny is one the UK’s hottest up-and-coming rail riding talents. To further his skills, Jonny spent four weeks this summer instructing at the Folgefonna glacier in Norway. With a [...]

    Winding Down in Finland

    Finnish Amplid Ambush Academy rider Lauri Lehtonen forwarded this chilled edit of him and his homies making the most of a single rail on a solitary, withering patch of snow. Ending the snowboard season and starting a summer of BBQs all in one day… what could be better? You’ll also catch a glimpse of the [...]

    J-Norm Visits Neffland

    Hidden deep in the maze of Park City’s many trails is a place with giant candy canes, oversize muffins and all sorts of craziness. No Willy Wonka hasn’t set-up shop in Utah and you won’t spot Augustus Gloop floating down a chocolate river, this is Neffland, a terrain park with a difference. Cartel rider Justin [...]

    Jakob Stoked with his Winnings

    When the UPS delivery guy dropped-by Name for Fame contest winner Jakob Pavli’s Austrian crib, Jakob was so stoked he had to get a photo then and there. Nevermind the -20 degree temperatures the Alps have been experiencing, Jakob risked hyperthermia in a T-Shirt and Boardies with only the horns of rock and a Blue [...]

    Justin Norman 2011 Windells Edit

    If you’ve spent the summer at Windells at Hood before, you’ll know what part-time digger full-time ripper J-Norm is capable of on a snowboard. If you haven’t seen him ride, sit back, click full screen and watch the jib master destroy Windells. Oh and in-case you were wondering, Justin rides the Dopamine.
    Cartel team rider Justin Norman aka J-Norm dropped amplid HQ a little email today to let us know that his new website is live. J-Norm.com features heaps of well shot shred pics of Justin putting his Dopamine through all sorts of grimy street jibs, captured beautifully by the likes of snowboard paparazzi Tyler Orton and [...]

    JULIEN LOVES DOPE

    Little flick by french ambush rider Julien Vilmin and his beloved DOPAMINE.

    JULIEN IS NOT A GIRL’s NAME

    OK, to all those lingo-ignorants out there: “Julien” is a man’s name. At least in France. Metrometro back or forth. In our case Julien Vilmin is a real man, with ugly hairy balls: Switch backside melon over the wall. Somewhere in the french summer. Metrometro.

    Lil’ training …

    …. on a board that redifines “riding theory” !! Each pad of snow becomes an opportunity with da DOPAMINE !! I never been that easy on a snowboard of my entire life, landing all the tricks I was missing before, carving on the size of a handkerchief …. Enjoying as a kid !! :D Live [...]