Press Release Eurosima
During the two-day Source European Snowboarding Industry Forum which gathered around 90 international attendees in Garmisch-Partenkirchen, Germany, EuroSIMA’s Mountain Division held last Friday, April 24, the annual snowboard industry party, the Snowball.
The event dedicated to collecting funds for proven mountain environmental groups welcomed many personalities, riders and snowboard lovers of the European and international snowboard scene.
It was also the opportunity for the industry to host its annual Snowboard Industry Awards ceremony. Held annually these awards recognize the most outstanding achievements of both brands and individuals in developing the snowboard market in Europe.
In its third year, three Awards were given:
The EuroSIMA Lifetime Achievement Award, voted on by the EuroSIMA Mountain Division Committee, was presented to Amplid founder Peter Bauer who has been an avid snowboarder, a multiple German, European and world champion, and has made a prominent contribution to the development of the sport, business and culture of snowboarding in Europe.
The SOURCE Breakthrough Brand of the Year recognizes the activities and efforts of a brand that has been seen by the industry to have progressed the most in the year. This year great winner is the Czech brand Horsefeathers launched by Hanus Salz and Pavel Kubicek in 1993.
The ispo Product Innovation of the Year is awarded to the most innovative product of the selling season 09/10, and selected by an independent jury from the winners of the ispo Boardsports Award. This year winning innovation is the Ride Contraband Nitrane binding offering a new single V-strap entry with increased comfort and optimal fi t; in addition with Wedgies for better ride control and ideal energy transmission.
Peter Bauer: „I have been very surprised and stoked – it’s a great honour for me to receive an award for a “lifetime achievement”, thinking that I get awarded for doing what I loved to do. Looks like following your heart and your passion, and share it day by day with others, is something well perceived. To be honest my mind couldn’t participate at the party to its full extent, simply because we were expecting a kid that same night, and I was super alert to drive my girlfriend Julia to the hospital. The phone indeed rang after my fifth alcoholfree beer, while chatting with the SOURCE crew at the bar – and six hours later I received another award ! Lots of emotions that one night …”
EuroSIMA, firstname.lastname@example.org or +33 (0)5 58 72 15 33
With this little video Peter Bauer’s appearance on the stage has been presented: