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The Haka Chronicles

Markus Haka is one of the Amplid Ambush Academy riders who really impressed the Cartel over the last season. When Markus sent us his season edit with him dominating the Finnish streets on his Amplid LoBro, we just had to post it. From gnarly POV transfers to closeout down rails this edit is quality.

Winding Down in Finland

Finnish Amplid Ambush Academy rider Lauri Lehtonen forwarded this chilled edit of him and his homies making the most of a single rail on a solitary, withering patch of snow. Ending the snowboard season and starting a summer of BBQs all in one day… what could be better? You’ll also catch a glimpse of the [...]

AAA Challenge #5 Winners

  Five months ago, Amplid opened its doors to the first intake of young talented riders to the Amplid Ambush Academy. The aim of the Academy was to find riders that were not only skilled skiers and snowboarders but also media savvy; able to produce edits and promote themselves through social media. Amplid’s partner in [...]

Academy Rider In Court

We like to sensationalize our posts a little to give the ARC blog that British tabloid feel. In actual fact Finnish Academy rider Markus Haka is in the final of YoBeat’s People’s Court and needs your votes to win sponsorship from optics manufacturer Arnette. If the crime Markus is guilty of is being one of [...]

AAA Challenge #4 Winners

Another month another challenge. For March’s challenge we called-in on Park City deviant Steve Stepp for inspiration. Steve wanted to see a quality “Homies Edit” from each of the Academy riders that captured the fun and stoke of shredding with friends. Two riders really caught the essence of the challenge: German Academy snowboarder Daniel Diedrich’s [...]
Peter Bauer is the co-founder of Amplid::: next level riding and despite his mountain sized workload Peter still makes the important team decisions. For the Academy members, getting their edit in front of Peter for this last challenge is a great opportunity to prove that they have what it takes to be part of the [...]
It’s time for the fourth and penultimate challenge for the Academy riders. For this challenge Cartel rider Steve Stepp wants the Academy riders to film a 60 second edit with their homies, something Steve does a lot of with the 4bi9 crew. To win this challenge the riders will need to put together a movie [...]
There are only four days to go before the Academy riders need to submit their edit for the 3rd challenge, so the pressure is on! Cartel rider John Rodosky impressed with what he’s seen from the Academy riders so far wanted the guys to step out of their comfort zone and take their freestyle riding [...]
The second AAA task, set by Amplid’s inhouse cliff seeking missile, Mr Teddy Berr, was to film a 30 second POV edit using the GoPro cameras generously provided by GoPro to the Academy athletes. Once again the bar was raised and the quality of the video submissions impressed. Videos that deserve a mention include Alex [...]

AAA Challenge No.1 Winners

For the last week the Amplid Research Cartel has been watching through the many edits submitted by the Amplid Ambush Academy members as part of the first challenge set by McRae Williams. The challenge was to create a 60 second edit featuring 5 tricks or features in a row filmed continuously with no cuts in [...]
So submissions are in for the first Academy challenge set by Cartel rider McRae Williams and the Amplid Ambush Academy riders have done themselves proud. The task of setting the next challenge has fallen to Amplid’s Big Mountain destroyer Teddy Berr. Teddy wants the Academy riders to film a short POV edit of any line [...]

Welcome to the Academy

The response to the Amplid Ambush Academy was incredible. Within a month the ARC had recieved hundreds of applications from talented riders wanting to be a part of the Academy for the 2012/13 season. Recieving the applications was the easy part; it then took an entire week to sort the applications and with the help [...]

The Amplid Ambush Academy

Today Amplid in partnership with GoPro the world’s most versatile camera launched the Amplid Ambush Academy. The Academy is a grass-roots sponsorship program created to find young, unsigned and talented athletes with next level riding, media production and self promotions skills for the International Cartel team.Amplid co-founder Peter Bauer said: “It’s crazy how being a [...]