The third and final portion of the Amplid Shred Recipes series is served. In this concluding episode, Amplid founders Peter Bauer and Anian Thrainer talk about the process of turning a prototype into a shred ready ride. From sourcing graphics to solving production challenges, it is a year long process getting new products into the [...]
R&D is the driving force behind any successful ski / snowboard brand. In this, the second episode of the Amplid Shred Recipes series, Peter and Anian talk through the R&D process at Amplid from first concepts through to prototype testing with the International Cartel team.
How do you design a new ski or a snowboard? How long does it take? When a new material is introduced into the construction how do you know it’ll ride good? What makes good geometry and how do you tweak the shape to give a ride a different feel? There a so many variables that [...]
