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Last weekend Amplid welcomed another retailer into the ARC. Com Nou Freeride, by summer a mountain bike and outdoors hardware store and by winter a freeride focused ski shop, opened a new shop location in La Massana, Andorra. Amplid's Fernando was there to enjoy the flowing drink and canapes.

Splitboarding A.R.C.

A.R.C. artist Luis De Dios is currently slumming-it away from the sun lashed waves of the Canary Islands in the sub zero home of Amplid HQ. It’s been a perfect opportunity for Luis to enjoy fresh tracks up and down the mountain  on Amplid’s latest creation, the Morning Split, a board with artwork created by [...]

Live From Avant Premiere

This weekend the Amplid 13/14 snowboard demo tent rolled into La Clusaz, France for France’s number one retailer demo weekend, Avant Premiere. Amplid head honcho Peter Bauer hooked up with the French A.R.C. to present an incredible collection to France’s snowboard industry glitterati. Next stop for Amplid’s retailer test tour is the Shop’s 1st Try [...]

Welcome to the Academy

The response to the Amplid Ambush Academy was incredible. Within a month the ARC had recieved hundreds of applications from talented riders wanting to be a part of the Academy for the 2012/13 season. Recieving the applications was the easy part; it then took an entire week to sort the applications and with the help [...]

A Chat with Buoloco

If you don’t know buOLOco already, it’s a blog created by Kevin Jones and Ed Segovia packed full of interviews with people who are currently or have been involved with the Snowboard & Skateboard industry. Ed Segovia must the most well connected man in the Snowboard Industry as he’s interviewed everyone from old school legends [...]
  The ARC in motion picture, beamed straight  into your living room. Unpack your nacho chips, open the salsa can, and a beer, and flick through thousands of fresh shrEdits. Click and enjoy the new ARC-TV !!!  

ARC Webisode

  Leaned back arc webisode…for the ones who are hungry already! Edited by Sepp – Cheers Sepp!

ARC webisode January

Windell’s Session 3


And this month’s A.R.C. Ambassy Award goes to “Green Room Store” in Mayrhofen for putting up such an awesome tent, turning their shop practically into an A.R.C. flagship store.

Da Hood House

What brings an eclectic group of young adults to the Oregon wilderness for the summer? Is it a love for hiking, hermitism, or crystal meth? Hardly. The members of Da Hood House are here for several reasons; to shred the brown summer slopes of Mt Hood, to exterminate the gypsies in nearby Government Camp, and [...]

Windells 09: Session 1

Sweet home bavaria


While our riders are getting ready for Windell’s, Windell’s is getting ready for YOU ! See what’s new for the coming season on Windell’s World Update at Photo: Courtesy of Windell’s

The Royal Nightmare

This little arty flick by illustrator Alex Budovsky has been selected by the A.R.C. for the category “WE THINK YOU SHOULD HAVE SEEN THAT ‘CAUSE IT’S FU§%IN’ AWESOME”. Enjoy …
Nine Knights presented by Almdudler: Action Video from Nico Zacek on Vimeo. The A.R.C. would like to shout out a big shout out to Nico Zacek and his visionary power and to the SCHNEESTERN crew for building a kicker castle like this one !!! Word !!!

WCS coverage…

West Coast Session – day 1 Read the story HERE… West Coast Session: Day One from Junction 133 on Vimeo.
Jamie Matthew


The sweetest voice of the Amplid callcenter: MC Teddy B. on da mic.

Whitestyle Open

On 21./22. of April the Whitstyle open took place iin Mürren/Switzerland. The A.R.C. was there to show next years stuff and to shred … Some impressions
Ambush rider Martin Reicht during his photoshoot for Dragon Alliance in Mayrhofen/Tyrol. He proudly presents not just a pair of new goggles, he also rides the new Amplid Teddy Legal. Photo: Clemens Neumann
Hi there! The Amplid French Connection is very proud to announce to you Lao Chazelas, form Meribel, FR. This kid got a lot of skills with and very high freestyle level. You’ll hear about him very soon, but before, we’ll let you enjoy the shots!


Yes, it’s snowing. Still. Which means even more workload for the Schneestern shape team. At least they got easy access to their parks now: The entire crew is on Amplid shreds, for a better living, for a better kicker testing. Schneestern has been building kickers and rails for the Air & Style, the Red Bull [...]

The A.R.C. in the RnD

Wikipedia: “The phrase research and development (also R and D or, more often, R&D), according to the Organization for Economic Co-operation and Development, refers to “creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of (hu)man, culture and society, and the use of this stock of knowledge [...]
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