The sports of skiing and snowboarding are very heavily influenced by marketing. From the stories you read in magazines to the edits you watch on Youtube, even the blog you're reading now, it's all marketing. Marketing is the process of making customers aware of a brand's products and convincing the customer that it's the right product for them. If you'd like to learn a little bit more about marketing at a small-ish ski and snowboard brand and how Amplid's team riders are an important part of the process, watch the fourth episode of "Inside Edge" by the Ski Club of Great Britain.
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