Amplid Amplifies Mojo

Although not clinically proven, we speculate that Amplid can improve your attraction to the opposite sex. In the video above, shot by Tom Ewbank and Rob Ross for the 24-7 Cavern Pub video contest (held annually in Morzine, France), the main character Charles turns from an unbearable toff into one low down gangsta, a hit with the ladies. We hypothesise that this metamophasis is in fact down to the buttery smooth LoBro and not due to a switch from skiing to snowboarding.