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    Amplid have, for most of their 15-year history, catered to those with more refined tastes. To those who value the finer things in life. To those who don’t simply equate good value to low-cost. They are, to an extent, the connoisseur’s choice of snowboards. But who says you need to be a world-class sommelier to get completely shit faced off a bottle of Chateau Lafite...
    Amplid's "Between the Lines" wants to shed light onto the unknown stories happening in the backstage area of our snowboard life. What does it take to run a snowboard company? RnD to get the product right is one important task. Marketing as in "getting emotion into the brand" is another one. But one of the most important job is "sales". Have a look at this episode and listen to Amplid's "Big Wig of Sales" Gregor Common...
    All aboard! The Surf Shuttle is one of Amplid’s new splitboards for the 2020/21 season. It’s built for endless repeat journeys into the backcountry. Combining the powder-primed shape of the Millisurf with the bombproof construction of the Tour Operator, it’s highly adept at holding its nerve in low tide, but truly comes to life when the waves are pumping.

    THE SUGAR CANE BOARD

    Imagine you replace a board’s carbon with a sustainable sugar cane based weaving, without adding weight? Possible? Amplid founder and tech wizard PB tried out the first prototype ever built, and the result was quite surprising…

    Amplid Weird Shapes

    Do you want us to make YOUR weirdest Amplid dream shape? Board design is a never ending process, it’s Amplid’s DNA and we have been pushing shape development really hard to follow our path of „next level riding“. In RnD we have to explore the weirdest extremes in order to understand how the future will look like.

    POWGUST 2020

    Imagine riding waist deep powder in August! You thought you have to travel to the southern hemisphere to do that? Not when the weather goes crazy like this summer in the Alps. Follow the Amplid x Pally'Hi crew on their little road trip to the Hintertux Glacier…
    „A life behind the lense“. Where would snowboarding be without photos and videos, stimulating our day dreams and catering food for our neverending hunger for riding. But who is taking those images? What kind of people are on the other side of the lens? How is their everyday job routine? What equipment does it require to get those sick shots?
    Would you cross a pond, 23 km deep, filled with boiling sulfuric acid, the habitat of reptiloid man eating piranhas? Well, Mary Steiner, Jelle Beenker, Stewart Orr and Balazs Kovacs showed some balls and did. And survived. Barely. Watch the „Black Hole of Death“. Filmed and directed by BK.
    May 29th, 2020. First day resort riding after the lockdown, and that with one foot of fresh powder. Kind of a historical day for some of us. Is the border open? How many people are allowed per gondola? Do we need a mask? Will lunch be served inside the restaurant? Many open questions…
    Board graphics – besides the performance of a snowboard, this is perhaps the #2 USP on a market glutted with models to choose from. This episode will give you a brief backstage view into the processes of board graphics as an important part of RnD. Watch Amplid’s graphic big wig Michi Hanauer talking about his job as a graphic desinger.
    We feel it's about time for you to invest some thoughts into next year's gear. Perhaps Amplid's 20/21 workbook is a good teaser to create some stoke, and to help you find the right deck. If you have any questions, do not hesitate to DM us - we'll guide you through the range.

    BETWEEN THE LINES

    With BETWEEN THE LINES Amplid is starting a new kind of vlog, where YOU can be the director of the content. We’d like to shed light onto the unknown stories happening in the backstage area of our snowboard life – but we’d like to pick your brains and ask you which questions we should provide an answer for. So please watch this little intro, and DM or email us your inputs…
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