This is Amplid cofounder Peter Bauer on the Jan/Feb 1989 Transworld Snowboard cover. And this is the evidence for a quarter of a decade of shred experience. The graphics changed (thanks god!), so did the technique.  But the motivation for slashing windlips is bigger than ever. Not really sure though whether that clothing style deserves [...]

The AMPLID democenter in Valgrisenche is very pleased to announce that a new helicopter (Bell 119 Koala) has arrived and we are now able to offer you the opportunity to increase your group size to 5 persons. The Amplid logo is still missing on the tail, but in the meatime you can book your Lexington- [...]

Audio Texture Radio Nov 25th by Brooklyn Radio on Mixcloud Here comes another suggestion from the ARC’s own audio chef: The epic ‘Myrtle Avenue’, in all it’s 10 minute future boogie glory, taken from the new Floating Points EP, kicked off this weeks show and why not it’s a wonderful thing. Rather more deranged, yet [...]

The Amplid Plasma helmet offers unmatched fit and impact protection through the use of VACO 12, a revolutionary technology originally designed for use in orthopedic casts. VACO 12 technology is a unique collection of self-adapting cushions filled with polypropylene balls. Each time the wearer fits the Plasma helmet to their head, air is ejected from [...]

  In order to show the inner organs of our magic decks and sticks, we have prepared a kind of “traveling material museum” to visit retailers with. Never felt the un-weight of ecofriendly HEXO2? Ever compared the cross section of a nuke-proof jib edge with a flyweight edge? Ever smelt the appetizing scent of epoxy? [...]

We got a couple of different contests going on – for sure there will be also YOUR disciplin. Let’s start with this one: NAME FOR FAME INVENT A TRICK OR THROW DOWN AN OLD CLASSIC IN A COMPLETELY NEW WAY, NAME IT AND SEND US THE EVIDENCE … and you could be the WINNER of [...]

Already? Yeap, that guy’s got his shit together … check it out right HERE !   

Not that this should sound like a warning, but: before you get your entire body tattooed up make sure you know WHAT you wanna get onto – nope – under your skin and who does it. “Art is Forever” is a project by Jason Sturgill that attempts to foster a more meaningful connection between the [...]

Twinmotion and Bizz’Up present “Business“. Check out our new 10/11 Freeski Movie “Business – Work Hard. Ski hard”. Featured Riders: Stefan Beranek, Christoph Koller, Alexander Scherlin, Florian Schneider Felix Munkler and ARC rider  Sebastian Huber.  Wanna know more about their posse? Then go check the interview on DOWNDAYS.com …

Last February Rich from Snowboard-Review.com met up with Amplid co-founder Peter Bauer and tested a handful of Amplid’s 2011/12 offerings, including the Dopamine, Paradigma, HiDef and UNW8. In this video Rich shares some of his experiences and Peter talks through the boards’ features and the kind of rider the boards are designed for. Go to [...]

Our friends @ SWITCHSTANCE RECORDINGS just have published an awesome smooth Hip Hop mix, together with Etnies. Listen to it here or download it onto your MP3-device, it’s really worth it … Greets from the ARC Sound Dept. And hey – thx Tom for those regular audio presents!

Make sure you don’t miss the ONE LOVE premier in Reith im Winkl,  November 19th – lots of free amplid schwag will be thrown into the crowds – plus obviously you get to see our ambush riders Jürgen Nigg and Fex Althammer – on the screen and at the bar. More info HERE !

Premier abord, c’est gros! c’est bien proportionné. Le rocker avant est énorme. il à l’air d’un ski nautique (oui oui) Le soir ou je les ai reçus, j’ai pas dormi. La neige est tombé toute la nuit… le matin c’est parti!!! je chausse, wouah, il y en as sous le pied! j’ai skié des Cholesterone [...]

All it takes is a frontflip onto a box, a Dopamine, and a smooth style like french ambusher Julien Vilmin – and you will end up on top of the podium at the 2011 LLivia Snow Show !!! Congrats Julien, that is the way to start a season…

  Two. Like in “2″. Like “pizza and pasta”. Riccardo aka Rikk, the ARC’s new man when it gets to “conquer that roman empire” !

The A.R.C. will be up at the Hintertux Glacier, with all their latest gear – safe the date: SAT 12th and SUN 13th of November, meaning this upcoming weekend. DO NOT MISS IT !!! Watch out for the amplid demo tent …

  Nope, not Mcrae. He’d be rider of the month. We are talking about the guy behind the camera: Rich !!! He’s the guy making sure our riders get all the coverage necessary to get all the girls, all the access-to-all-areas bracelets, free drinks and all that celeb schwag which makes life easier. Here comes [...]

The A.R.C.’s art-dept. has selected this documentary short looking at ‘See No Evil and the rise of the global street art movement. Europe’s largest street art installation transformed Nelson Street in Central Bristol into a massive outdoor art gallery. The documentary features interviews with some of the 72 artists involved including Inkie, Tats Cru, El [...]

“McRae came to me asking if I could help out with a photo for Amplid Skis. They wanted him to get all the things that he does into one photos. Golfing, Longboarding, Climbing, Biking and of course Skiing are the thing involved here. I’ve been McRae friend for a long time now and there not [...]

Created by artist/architect Marcos Zotes, CCTV/Creative Control seeks to question the oppressive mechanisms and discourses implemented in the city through the temporary appropriation of public space. The intervention consists of a video projection displaying an over-sized eye onto the lower surface of the 10-storey-hight Milton Street water tower in Brooklyn, New York. The ARC thought [...]

The World Snowboard Day will mark the beginning of the winter season on Sunday, December 18th 2011. Organized by EuroSIMA (European Boardsports Industry Manufacturers Association), the Outdoor Sports Valley (European outdoor sports industry association), and the WSF (World Snowboard Federation), the World Snowboard Day is celebrating its 6th birthday. This free celebration day is the [...]

Cartel team rider Justin Norman aka J-Norm dropped amplid HQ a little email today to let us know that his new website is live. J-Norm.com features heaps of well shot shred pics of Justin putting his Dopamine through all sorts of grimy street jibs, captured beautifully by the likes of snowboard paparazzi Tyler Orton and [...]