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    Amplid have, for most of their 15-year history, catered to those with more refined tastes. To those who value the finer things in life. To those who don’t simply equate good value to low-cost. They are, to an extent, the connoisseur’s choice of snowboards. But who says you need to be a world-class sommelier to get completely shit faced off a bottle of Chateau Lafite...
    Amplid's "Between the Lines" wants to shed light onto the unknown stories happening in the backstage area of our snowboard life. What does it take to run a snowboard company? RnD to get the product right is one important task. Marketing as in "getting emotion into the brand" is another one. But one of the most important job is "sales". Have a look at this episode and listen to Amplid's "Big Wig of Sales" Gregor Common...
    All aboard! The Surf Shuttle is one of Amplid’s new splitboards for the 2020/21 season. It’s built for endless repeat journeys into the backcountry. Combining the powder-primed shape of the Millisurf with the bombproof construction of the Tour Operator, it’s highly adept at holding its nerve in low tide, but truly comes to life when the waves are pumping.

    THE SUGAR CANE BOARD

    Imagine you replace a board’s carbon with a sustainable sugar cane based weaving, without adding weight? Possible? Amplid founder and tech wizard PB tried out the first prototype ever built, and the result was quite surprising…

    Amplid Weird Shapes

    Do you want us to make YOUR weirdest Amplid dream shape? Board design is a never ending process, it’s Amplid’s DNA and we have been pushing shape development really hard to follow our path of „next level riding“. In RnD we have to explore the weirdest extremes in order to understand how the future will look like.

    POWGUST 2020

    Imagine riding waist deep powder in August! You thought you have to travel to the southern hemisphere to do that? Not when the weather goes crazy like this summer in the Alps. Follow the Amplid x Pally'Hi crew on their little road trip to the Hintertux Glacier…
    „A life behind the lense“. Where would snowboarding be without photos and videos, stimulating our day dreams and catering food for our neverending hunger for riding. But who is taking those images? What kind of people are on the other side of the lens? How is their everyday job routine? What equipment does it require to get those sick shots?
    Would you cross a pond, 23 km deep, filled with boiling sulfuric acid, the habitat of reptiloid man eating piranhas? Well, Mary Steiner, Jelle Beenker, Stewart Orr and Balazs Kovacs showed some balls and did. And survived. Barely. Watch the „Black Hole of Death“. Filmed and directed by BK.
    May 29th, 2020. First day resort riding after the lockdown, and that with one foot of fresh powder. Kind of a historical day for some of us. Is the border open? How many people are allowed per gondola? Do we need a mask? Will lunch be served inside the restaurant? Many open questions…
    Board graphics – besides the performance of a snowboard, this is perhaps the #2 USP on a market glutted with models to choose from. This episode will give you a brief backstage view into the processes of board graphics as an important part of RnD. Watch Amplid’s graphic big wig Michi Hanauer talking about his job as a graphic desinger.
    We feel it's about time for you to invest some thoughts into next year's gear. Perhaps Amplid's 20/21 workbook is a good teaser to create some stoke, and to help you find the right deck. If you have any questions, do not hesitate to DM us - we'll guide you through the range.

    BETWEEN THE LINES

    With BETWEEN THE LINES Amplid is starting a new kind of vlog, where YOU can be the director of the content. We’d like to shed light onto the unknown stories happening in the backstage area of our snowboard life – but we’d like to pick your brains and ask you which questions we should provide an answer for. So please watch this little intro, and DM or email us your inputs…

    SHRED AT HOME

    SHRED AT HOME is our new miniseries, covering everything from total silly stupidity to big cojones action. Everything is legit, as long as it is original and entertaining.
    Deep in the Chugach Mountains, a peak stands isolated from every other mountain, rising to 7,188 ft. Prominent. Iconic. The North face of this peak holds a line that is revered among steep skiers. It is listed as one of the Big Five of Valdez and holds a spot among The Fifty Classic Ski Descents of North America. Pontoon Peak.
    Why we chose the Amplid Pentaquark Snowboard: Life on the edge doesn’t come faster, smoother or scarier than this.
    Amplid founder, Peter Bauer, described his fifteen-year career in snowboard design as the pursuit of the equilibrium between the creative, right side of the brain, and the mathematical left side. In the case of the Pentaquark, it might be the closest he’s come to finding it yet. This is a carving man’s carving board: power; performance; precision; perfection.
    Blister Review called-up long time tester Jed Doan to put the Creamer through its paces. We think it's a pretty accurate analysis of our big-mountain beauty. Navigate through the link in this blog post to access the full review, which includes comparisons to previous versions of the Creamer and freeride offerings from other brands.
    Winter 2018/19 in the Northern Alps will forever be known as the "Endless Winter". It has snowed so consistently that even now, in early summer the snow reserves at even low altitudes are unprecedented. Last week Michi headed into the Karwendel Alps to enjoy some unseasonably good late May turns at unbelievably low elevations.
    Whistler's Dylan Runner takes ski maintenance seriously. When his local ski tech was closed for the holidays, he took his Infrablacks to the mountain for a quick stone grind. We should probably point-out that skiing like this would probably void his warranty!

    Demo Sale 2018-19

    Bargain hunters pay attention: After a winter season on the road, Amplid's 18/19 demo fleet is being retired. If you're looking to scoop your dream board or skis at a bargain price, and you're not bothered by a few marks or the odd scratch, then check-out our comprehensive catalogue and get in touch if anything takes your fancy.
    Over the last 35 years it's fair to say that Amplid's Peter Bauer has mastered the art of carving. A couple of weeks ago Peter and film maker/athlete Stefan Filzmoser were granted early access to the north face of Fiss in Austria's Tirol region to do as they pleased with thousands of acres of virgin corduroy.
    "Fun factor through the roof"... "immensely lively and chuckable"... by the sounds of it, the Dada might be more fun than three rounds of bouncy boxing with Donald Trump. Click the link for a full-length review by the editorial team at Whitelines.com.
    ACT Magazine, French purveyor of great snowboarding content, put a good number of Amplid's 18/19 collection through its rigorous board test last spring. As you can read from the reviews, they liked the gear beneath their feet. Awarding "ACE OF ACT" awards to the Surfari, Stereo and Paradigma. We've translated the reviews into English for your pleasure. Be sure to buy a copy of the magazine if you want to read the original French reviews.
    Amplid's Peter Bauer waxes lyrical about his pal Jean Nerva, the good old days on the Burton Team and his tribute to the man who carved, but never slid.

    The J.N.

    A one-off production of just 31 very special snowboards to remember our friend Jean Nerva by. This 166cm snowboard is Peter Bauer's interpretation of the classic swallowtail, combining Jean's love for this retro powder shape with Amplid's futuristic geometry philosophy.
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